Is Your Website Design Hurting Your Clinical Practice?

Have you ever gone to a website that resembled a design of a 10-year old? Is your website, creating Negative Impact on Patient?

Shockingly, this is an immense issue with a significant number of the Web sites we see today. If you own a clinic, your web site design is important to generate new patient leads and also the revenues. Patients of all ages use their PCs, smart phones and tablets or desktops to find the best doctor according to their need. This implies that your web site is more vital and responsive than ever. Your website is a member of your marketing and sales teams. 

Individuals Judge Your Practice by How Your Website Looks

Did you know that the vast majority will judge the nature of your practice by the design of your website?  Chances of loosing a potential patient loom large over the fact that the patient leaves your website and hunts down another organization.

Does your potential patient see old photographs and outdated data when they visit your site? Are your graphical illustrations boring or exhausting? Is your logo outdated, or is it new and modern? Does your site have a feedback form to take action? Is the telephone number mentioned on your website reachable? These are only a few things that can push an intrigued quiet far from your site and directly under the control of your opposition.

Is your Website Mobile Responsive?

More than half of all searches performed globally are on a cell phone. Likewise, more than half of Google results on cell phones are not quite the same as those from the same inquiry on a desktop gadget. Google's updated algorithm somewhat supports sites that favors users with a great and responsive experience.

Here is a list of signs that you should improve your website’s Design:

• It has a shabby, obsolete look that makes you look outdated
• It's excessively business centric. You speak a lot about yourself and don't address the needs of your patients.
• Web site contains images that are outdated and irrelevant
• Difficult to navigate
• Web site is not mobile responsive 
• Your online forms and appointment procedures are too long and complicated

If you think that your site doesn't make a difference, reconsider it. Most of the new patients will check your website before they ever converse with anybody at your clinic. This is your initial introduction. It's the essence of your digitalmarketing.

Here is a list of key features your website must have:

• A modern design to create a great first impression
• Mobile Responsiveness so patients can view it on all devices
• Updated Information and Photos which speak about  your potential patients
•  Accreditation and memberships
• A modern logo and branding elements
• User-friendly navigation
• Updated  Contact Details

In today’s continuously improving digitized society, a website design can make or break your practice. 

For more information click on: www.digilantern.com

Time to Dive into Digital: Digital Marketing for Physicians

Digital Marketing is changing the way of promotion. With the expansion of digital showcasing procedure to your clinic or healthcare website, your future customers will be finding you online while getting information through data about the health issues that they are having. Potential patients are regularly discovered reviews what different patients needed to say in regards to past experience with your practice. So, for the physician to be in competition and not miss out on this rapidly developing sector, you have to improve your online visibility and in addition offer data and administrations to patients utilizing online networking destinations. Some benefits of digital marketing are as follows:
 • Effective Advertising
• Online Visibility
• Increase Physician Referrals
• Reputation Management
• Promote a healthy lifestyle and personal health management

Here is a list of Digital Marketing strategy, physician should use or apply:
Website Development:
Another way that a physician can publicize is through their site. The online vicinity starts with your distinction. Patients will frequently scan Google for a potential specialist. By having a professionally planned site serves as a promoting device will take into consideration control of an online picture. Through your site, you can communicate to the Patients. You can list your services, give them information that you are accessible for, the times that you are open, schedule an appointment and also past customers can leave a review. You can raise your search engine position by SEO and making content that is focused toward your patients.
Geo-Targeting:
Geo Targeting means Delivery of Internet advertisements, particular in the geographic area of the searcher. Geo-focusing permits the promoter to indicate where advertisements will be or won't be demonstrated, empowering more limited and customized results.
Targeted patients usually utilize online quest for therapeutic data, for example, side effects, symptom, treatment choices, prescriptions, methodology, and so on. Discovering definitive references and also reviews are (ideal) vital to their search.
Nonetheless, the geographic area of the individual doing the hunt can for the most part be perceived, and sponsors can successfully display subject important promotions just for guests who are in or close to a characterized administration range. Geo Targeting is done by Google Adwords or PPC campaigning, Search Engine Optimization, Social Media marketing.
Marketing Automation:
Ordinarily utilized as an expansion of client administration, promoting computerization is exceptionally adaptable and work in medical services with a selected group of patients, in support of a physician relations program, or different applications.
The main objective of patient to search a physician online is, to have regular contact with a group of physician and get medical information utilizing different online channels. An advertising automation framework empowers sending a particular arrangement of emails (or pamphlets, online networking). It is valuable and effective and can support contacts, trigger response and track beneficiary reaction. Email marketing is a good example of this.
Whether you're a new practitioner or you've experience for years, to grow your revenue and increase your patient base you should focus on digital marketing strategies.

To know more do write into us at info@digilantern.com  or call us at +91 81 00 00 3355